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7 Key Points of Differentiation

At Caring, we strive to support our franchisees at each stage of their growth and development through unique tools, programs, and offerings. Discover all that sets us apart. 

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Caring is a dynamic network of owners with core tools, programs and offerings that are UNMATCHED across the entire home care industry!

Our 7 Key Points of Differentiation include:

  • Our ENTIRE technology platform, Tendio, is proprietary and FAR ahead of any other network in the home care industry. It was created by Founder, Jeff Salter. We are the FIRST home care brand in the US to be TABLET-BASED!
  • The most hands-on operational experience of ANY home care franchise offering with over 50 years OPERATING EXPERIENCE and our Founder STILL operates multiple units every day!
  • Unmatched proprietary platform GREATCARE® for recruiting, hiring, training, and retaining caregivers which is core component built into our Caring Tendio system.
  • Additional back-office accounting and operational service options via the Caring Support HUB enabling Caring owners to operate more efficiently, lower cost vs competition.
  • QUARTERLY training offerings for all levels of the business with a key focus area for ALL owners delivering consistent, deep content, proven guidance from the continuing success of Caring Founder locational growth AND shared best practices!
  • An unparalleled focus on quality with NATIONAL background check system in place for ALL caregivers (vs State-only systems followed by most competitors).
  • A much more flexible 5-year franchise agreement, still with multiple renewals possible, than the 10-year lock-in agreements in all other home care franchises today.
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We know that great service can only be delivered by qualified, experienced staff. At Caring, we have a well-defined process we teach all of our owners for evaluating each caregiver's personality, compatibility and skill level to ensure our clients receive quality care.

  • Skill and experience requirements
  • Verified and qualified references
  • Refined interview process
  • National background check


Each situation is different and unique. There is no one solution that works for everyone. Our method uses an in-depth assessment process to discover how we can increase the client's quality of life while promoting safety and independence.

  • Client care consultation
  • Individualized service plan
  • Home safety survey
  • Caregiver Personality and skills matching


We believe quality service is enhanced with a high touch approach. To support our clients and their families, we have built-in processes to keep everyone involved in the care of our clients engaged and informed of important changes.

  • 24/7 availability
  • Regular supervisory visits
  • Attending physician appointments
  • Care coordination
  • Vendor recommendations
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Request more information

Interested in becoming a Caring Senior Service franchisee?

Contact Scott Suryan, our director of franchise development

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