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Caring Senior Service Franchise Blog

4 Qualities of a Successful Home Care Assistance Franchise Owner

Posted by Michelle Cemental on Dec 9, 2016 9:16:00 AM

woman writing with book in hand

You probably wouldn’t hire a notoriously irresponsible teenager to babysit your kids. And you wouldn’t bet on the slowest horse to win a horse race. Certain qualities make one person more suited for a job than someone else, and it is no different with a home care assistance franchise.

If you’re thinking about investing in a franchise, you want to be sure that you have the qualities that will support your success. If you don’t have some of these qualities, not to worry. A wide range of different types of owners can succeed in the home care assistance industry, but keep in mind some of these traits when looking for partners and employees, because they will certainly come in handy.

People Skills

More than the average franchise, the home care assistance franchise industry is one that depends on customer service. Particularly at the beginning of your franchise, you will be the face of your company. You should be at ease both speaking in public and one-on-one conversations since both will be a component of your initial marketing efforts.

The better you are at connecting with people and sharing with them the reasons that you care about your franchise, the better off you will be in those critical first years of operation.


Owning a franchise can be quite rewarding, both personally and financially. However, you won’t see wild success right out of the gate — no matter which home care assistance franchise you choose. It is important that you not get discouraged over the setbacks that you are likely to encounter over the course of ownership.

A great candidate for owning a home care franchise will be resilient and able to quickly move past mistakes and false starts while keeping her eye on the prize.

Cautious Optimism

Along with resilience, an optimistic outlook is a great quality for a franchise owner to have. Aspiring franchise owners in the home care assistance field should be confident in their choices while also somewhat risk averse. Indeed, franchise ownership is a good place for individuals who want to expand their horizons beyond corporate America but still want to work within a proven system.

Grace Under Pressure

Between dealing with day-to-day business operations and being your franchise location’s top sales and marketing person, you will face a good deal of stress as a franchise owner. Being able to cope with long hours and the aforementioned new franchise hurdles will be key in your franchise success. If you are unable to separate your work life from your family relationships or find yourself easily feeling overwhelmed by a short to-do list, you will probably have trouble thriving as a franchise owner, particularly in your first few years of operation.

These are just a few of the personality traits that will be helpful to you as a new franchise owner. To learn more about the business skills that you can bring to the table, be sure to download our free guide below.

What do you have in common with our most successful franchise owners? Take the SpotOn! ASSESSMENT

Topics: Franchise Ownership, Personal Growth