Caring Senior Service, a national in-home care provider for seniors, has been named a recipient of Franchise Business Review’s 2012 Franchisee Satisfaction Awards, part of a national project that looks at franchisee satisfaction at some of the country’s most popular franchise brands. Now in its 7th year, the “FBR50” is the only awards program to look at actual franchisee satisfaction data and rank companies based on that.
Based on a survey of more than 22,000 franchisees representing more than 300 franchise brands, the 2012 award winners represent a variety of franchise concepts and industries. The senior care sector is consistently well-represented on the list of top franchises.
“We are thrilled to receive this distinction by Franchise Business Review. This is an important award in franchising,” said Jeff Salter, Founder and CEO of Caring Senior Service. “Franchisee satisfaction is an important factor in the performance of the Caring Senior Service brand and I expect our growth and success to continue in the future.”
Franchise Business Review annually recognizes franchisors with the highest overall franchisee satisfaction based on its survey of franchisees. The survey includes 33 benchmark questions, relating to the franchisee’s experience and satisfaction as well as market area, business lifestyle, and other demographic characteristics. Franchise Business Review contacts each franchisee individually with an average franchisee participation rate of 70 percent.
“We’re seeing more of a focus from franchisors on unit profitability. This has been a big focus for operators in the past several years, but now it seems franchisors are actually responding. Franchisees are rating support from franchisors better than they were a few years ago,” Rowan said. “Everybody’s more optimistic going into 2012.”