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Caring Senior Service Franchise Blog

Importance of an Owner Support Network within a Franchise System

Posted by Saundra Hwozdek on Mar 3, 2017 11:35:00 AM

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When you begin to take steps to start a home care business, you want to know you aren’t alone on your journey. From the very beginning, starting a business is a lot of work, and the more support you can find, the less stressful the process will be. That’s one of the perks of starting a franchise; you have the support from those that have gone before you. That support is key when starting starting your franchise, and as you take steps to start your home care business, the importance of a solid owner support network will become apparent. Here are 3 reasons a franchise should support its owners and how they can do that.


1. Quid Pro Quo

The structure of a franchise system means that any failure on the part a franchisee is also a failure for the franchisor. That also means that what is good for one, is good for the other.

And, it’s not just the just financial success that is affected if a franchise location fails. That location is attached to a larger brand, and if that location fails or an issue arises, it changes the perception of the brand and the entire franchise is effected.

By offering resources like ongoing training and coaching or quarterly franchise meetings, a franchise owner can make sure their franchisees have the knowledge and resources to bring in a steady revenue.

2. Nix the Slow Startup

Unlike those starting in a franchise system, in the case of a traditional small business, it’s common for many owners to fail before the end of the first year. They fail because they don’t know have a model to follow, mismanage resources, stretch themselves too thin, don’t make enough money quickly enough, or a combination of these.

If they don’t fail, it can take years before they are making any money. In a franchise, this uncertainty is removed. An owner is given the training the and resources they need to make the business successful, quickly. This is why the training and support offered should be substantial and eliminate the slow startup of a traditional business.

Bringing in a team to help open a location and get it running is a great way to show support for each franchise. If that doesn’t match your model, then offering whatever support possible in the first months of business is crucial to supporting a franchisee.

3. Be Open to Suggestions

“Now more than ever we have to be very diligent and very close to our franchisees and listen to them,” says Randy Murphy, president, and CEO of Austin, Texas–based Mama Fu’s in an article in QSR Magazine.

The franchisees are the ones with their boots on the ground, testing strategies, implementing processes, and discovering what works... and what doesn’t. Creating a support network that is willing to listen to, and take seriously, suggestions from those working hard every day is important.

Murphy goes on to say, “The major difference when dealing with a good brand is that you feel the district manager is there to help you versus there to police you.”

A weak franchisor-franchisee relationship can cause a franchise to fail. Therefore it’s imperative that the franchisee feel like they are supported, that their needs are met and that they have somewhere to turn with questions and uncertainty.

Create an open, cooperative network of support, and your franchisees will find success.

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Topics: Franchise Ownership

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