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Caring Senior Service Franchise Blog

Invest in an Agency or Buy a Job?

Posted by Ian Klaes on Oct 31, 2019 10:00:00 AM

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When searching for a franchise business, it’s important to consider how much leeway you will have as a franchisee. Many franchise owners choose their profession because of the freedom and independence that comes with being a business owner. However, too many franchisees are disappointed when they aren’t able to run their business the way they want to. Instead of being their own boss, they find themselves working for the franchisor. That’s why we recommend evaluating franchise opportunities to ensure that you are investing in an agency instead of buying a job.

In this post we will compare traits between franchise agencies that allow franchise owners to be their own boss and those that don’t. These traits can help potential franchise owners find the right franchise company.

Signs of Investing in an Agency

Opening a franchise business is a big deal. It should offer franchisees the opportunity to be their own boss and to exercise freedom in their job. And it should also provide a franchisor with a new business partner. After all, franchise owners can’t exist without their franchisors and vice versa. This relationship should be reciprocal so that each party is successful. Luckily, there are some traits you can look for when searching for a franchise company to ensure that your relationship is mutually beneficial.

Superior Training & Support

One great sign that you’re investing in a franchise instead of just buying yourself a job is support. A franchise system that is invested in helping franchisees reach their potential will provide support and training options to help each and every owner achieve success. Owners should have access to continual training, and there should always be support available to help as needed.

For example, at Caring Senior Service, we provide every new franchise owner with a week of in-person training at our San Antonio headquarters. Following training, we provide continual support in the form of field visits, phone calls, video conferences, and other forms of communication. We also provide quarterly in-person training conferences.

Trust

When choosing a franchise system, you do choose to give up some ownership rights in exchange for the brand recognition, intellectual property, and successful business model of your franchisor. However, you shouldn’t have to give up complete control. A good franchisor will allow their owners to run their business, to hire employees, and to take care of issues that arise. The franchisor is there to provide support and ensure that brand standards are being met but generally trusts their franchisees to run their businesses.

Positive Feedback from Owners

Another sign that you are investing in your future as a business owner is positive feedback from other franchisees. Typically, during the process of vetting franchise companies, you will have the opportunity to speak with current franchisees. During these conversations, you should be open and honest about your concerns, and you should also pay close attention to what other franchisees have to say. Their feedback will give you the best insight into what your future could look like. By hearing the experiences and successes of other owners, you can gauge whether or not the franchise company is one that you want to invest in.

To hear some of what Caring Senior Service franchise owners have said about working with us, check out our testimonials page!

Signs of Buying a Job

Some franchise owners find themselves buying a job instead of becoming their own boss. Instead of working for the man at their previous job, they work for the man at a franchise company. Not much changes. This can be a huge disappointment to franchisees and ultimately leave to them leaving the franchise system. But there are signs to look for when considering your franchise options to help you avoid this predicament.

Here are some of the signs that indicate you might be buying a job instead of investing in a franchise business.

Conflicting FDD

A franchise disclosure document contains sensitive information that can help you decide whether or not to choose a particular franchise business. You should review this document carefully with your lawyer. If this document contains contradictions or your franchisor has made verbal promises that aren’t contained in the FDD, then you might want to consider a different franchise company. You don’t want to find yourself stuck in a bind after you sign a contract.

Pressure

If a franchisor is applying a lot of pressure before you even make a commitment, then you might want to be careful. The pushy attitude and unnecessary pressure will probably continue — and might even get worse — after you sign a contract. If you are buying a franchise to become your own boss, an overbearing and bossy franchisor won’t be a good fit. Plus, a franchise that is worth your money won’t make you uncomfortable with loads of extra pressure.

Tight Leash

Franchisors have the right to dictate how their brand is represented and how their operations are carried out. However, within these rules and regulations, there should be some breathing room for franchise owners to actually be business owners. If your franchisor doesn’t allow you to make day-to-day decisions of running your business, then this is a huge sign that you’ve just bought a job.

At the end of the day, it’s your decision to choose the franchise agency that you want to work with. So it’s important to measure each franchise company against your own standards as well. However, these traits can help you identify early on if you are investing in a franchise and your future or if you are just buying another job.

If you’re looking to invest in a home care franchise business, we would love to talk more about how Caring Senior Service empowers our franchisees. We offer ongoing support, advanced technology, and over 25 years of experience in the home care industry. Set up some time to chat with us about potential franchise opportunities and to learn more about our business model.

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Topics: Franchise Ownership

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