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Our Caring Story

Founded in 1991, Caring Senior Service has a long history of leadership in the home care industry. Jeff Salter, CEO and Founder, still owns and operate Caring Senior Service locations today.

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Helping seniors remain home since 1991

At 20 years old, Founder and Chief Executive Officer Jeff Salter worked for a home health care company where he noticed that many seniors required help with daily tasks, but the nurses and staff at the home health care company did not provide. Recognizing this gap in senior care, Jeff developed the concept for Caring Senior Service.

"I had been working at a home health company in Odessa, Texas when I noticed how the patients really enjoyed the time they got to spend with the caregivers," Salter says. "I knew there were plenty of seniors in the community who just needed help with basic things like meal preparation, errands and bathing."

Jeff opened his first office in 1991 in Odessa, TX. By 1994 he saw increasing demand for services in his first office and began receiving new requests for services in the McAllen, Texas area. He moved to McAllen and formed Caring Senior Service then continued his expansion to Corpus Christi, the Coastal Bend and San Antonio over the next few years seeing increasing demand and need for a new type of non-medical home care. Over the next ten years, Jeff worked tirelessly evolving his unique system. He expanded into new markets, each time testing the system for added scalability and quality focus. By 2001, Jeff opened 7 locations in Texas and 1 in Arizona by creating a unique business model that allowed him to successfully manage multiple locations over large distances.

In 2002, Jeff determined that the best way to expend the business throughout the United States would be through franchising. He knew that his unique, proven home care business model could be used by others to reach even more seniors and those needing care in their homes, improve care options for more families, and, in turn, provide high quality care to seniors in need. It is that focus on high quality service leadership which as always been the #1 goal for Jeff and Caring Senior Service.

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Serving More Communities through Franchising


Today with Ian Klaes, Vice President and Co-Owner, Jeff and Caring Senior Service franchise owners successfully operate over 50 locations in more than 17 states. The Caring system has evolved to include national background checks, continually refined recruiting, hiring and retention techniques, first in class client assessments, the first tablet-based technology platform in the entire home care industry with their very own industry-leading proprietary software platform, Tendio®, and more innovations that allow us to serve more families each day.

Jeff and Ian still own and operate locations. Their unique expertise is unmatched across the entire home care industry. Their continual ownership experience provides franchise owners in the Caring Senior Service System the reassurance that decisions made by management are based on what is good for the business, not just the Franchisor.

With this type of operational experience and continued hands-on success today after 30 years, Caring ownership is the only franchise brand that combines this level of hands-on expertise with franchise growth in 50+ markets. Every idea and concept are tested in their own locations first before it becomes part of the Caring operating system. They lead a team at Caring Senior Service that is committed to helping franchise owners attain the freedom, independence, and personal satisfaction that comes from successful business ownership and possess the track record of success to prove it!

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Interested in becoming a Caring Senior Service franchisee?

Contact Scott Suryan, Director of Franchise Development.

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