Caring Senior Service Franchise Blog

Maybe you're considering opening a home care business because you truly care about helping seniors. Or maybe you're considering it because you want to secure your financial future. It's no secret that the health care industry is booming as the senior population grows every day. In fact, one estimate shows that the percentage of the population aged 65 years and older will make up 17% of Americans by 2020.

Whatever your reasons for opening a home care franchise, you should be aware of some of the common challenges that home care business owners face. Here's a look at some of the top challenges you'll face throughout the life of your business.

When you think of a franchise, you might think of large food companies, like McDonald's or Chick-Fil-A. While well known, these franchises require an investment well over $100,00, which is not feasible for many prospective business owners. However, there are successful franchises available in other industries that are much more affordable. 

Modern technology and medical practices are increasing life expectancy across the board. People are not only living longer on average, but they are enjoying more years of good health than ever before. These seniors, though relatively healthy, often need assistance in other areas of life. Medical professionals do not usually provide for these services, so there is a great need for help in order to provide a good quality of life for seniors.

Non-medical senior care provides an alternative to expensive nursing homes and is gaining popularity throughout the country. People want to remain on their own for as long as possible and non-medical home care allows them to keep their independence. Currently, there are not enough home care providers to provide services for all who want them. The future of the industry depends on the ability to provide for this very important need. With this in mind, let's take a look at the future of senior care.

If you already own a franchise or are exploring the idea, it's likely that you're interested in learning different ideas and viewpoints for running a successful business. If you want to keep up with the latest strategies and innovations, and master the ins and outs of owning a business, reading the following books (all written and rated highly by top business leaders) will get you well on your way to prosperity.

Jeff Salter, founder and CEO of Caring Senior Service, recently spent a few weeks out in the field to help a Caring location in Wilmington, NC. Corporate had recently made the decision to manage the location because the previous franchise owner decided not to renew his franchise agreement. It was crucial to get someone out to the office and maintain a presence in the home care market there. And Jeff decided he was up for the challenge.