One of the first thoughts every consumer has when buying something new is, "What makes this one better than the others?". Not surprisingly, this is the first question many potential business owners ask when they start to consider buying a franchise.
This question, although highly subjective, is vital to any franchisee evaluating their options. After all, just as you look for the differentiating features of each company, your customers are doing the same.
To help you evaluate Caring Senior Service, here are some of the main points of differentiation between our company and others in the home care industry.
Proven Business Model
We've already done all the heavy lifting for you by refining and perfecting a business model. Caring operated for 10 years before even bringing our first franchisee on board in 2002. And we've had plenty of time since then to continue to optimize our business model.
Our business model is rooted in our GreatCare® method, which we will touch on more later. This system helps ensure the systematic delivery of personalized, high-quality home care services.
We pride ourselves on our proven success and our experience of over 30 years as a leader in the home care industry. We teach this model to our new franchise owners during our comprehensive onboarding training. You also receive extensive training on our software, marketing, and operational practices at a level that far exceeds industry standards.
RELATED CONTENT: How the Caring Business Model Sets You Up for Success
Cutting-Edge Technology
Although we stay true to our roots of establishing personal relationships with clients and their families, we have also embraced technology. We built our own home care software platform, Tendio, that powers every aspect of the business. It has separate portals and functions for office staff, caregivers, and clients and their families.
We put Tendio on secure tablets that we place in the homes of each of our clients. It helps improve communication, enhance family support, and improve the quality of life of our seniors. The tablets have video-calling capability allows clients and staff to interact with family and other healthcare providers for quick and efficient care without any unnecessary trips to the doctor. Video calling also allows office staff to visually confirm your caregiver's location during their shift.
Our Tendio software can even function through a downloadable app, so our seniors can engage with loved ones in real time. We even designed the tablet to show only the basic functions, making it very user-friendly for all of our customers, even those with little to no experience with technology. All of our caregivers are trained on how to use the device, so clients have a built-in teacher to get over any generational gaps or fears of technology.
RELATED CONTENT: High Touch Meets High Tech in Senior Care
GreatCare® Method
At Caring, we also differentiate ourselves from other senior care businesses through our high standard of care. We developed a method to ensure that quality care is provided for every client: GreatCare®.
GreatCare addresses the 3 most critical aspects of Senior Care:
- Quality caregivers: We carefully choose our caregivers through a refined interview process assessing skill, experience, references, and background checks. Once we have ensured the caregiver possesses the right personality and skill level. We offer ongoing training with access to our numerous continuing education courses and targeted instruction on any specific condition they may be working with.
- Care solutions: Our care solutions are uniquely designed for each client with a full client care consultation, individualized service plan, home safety survey, caregiver personality and skills matching, and personal introduction for unparalleled customer care.
- Active involvement: Our active involvement in the lives of our clients ensures continued quality service with 24/7 staff availability, supervisory home visits, attending physician visits, care coordination with other providers, and arrangement of other non-care related services.
For over 3 decades, Caring Seniors has set the standard for senior home care services like personal care, meal preparation, and housekeeping. No one has a more well-defined system for keeping seniors healthy, happy, and at home.
Outstanding Support System
Our outstanding support system takes care of you from day 1. And the level of support you receive will never diminish. Our team streamlines your initial set up and ongoing support needs, as well as your local web presence, and marketing outreach to communicate to your customers what makes you stand out above the competition.
As you grow your business, you won't have to worry about a lot of the behind-the-scenes work that takes away valuable time for so many small business owners. Our support system can help take care of many daily activities from search engine optimization to managing caregiver recruitment. We even developed an internal Caring Hub to manage caregiver applications and new client leads efficiently.
We also value your education and provide hands-on classroom training as well as one-on-one ongoing training, mentoring, and coaching by our experienced corporate staff. This way, you can focus on the day-to-day running of your business and taking care of your senior and their families.
Reach out to us today, and we can any questions you may have about what makes us different from the competition and all of the ways we set up our franchisees to succeed.
